Subsidiary Product Marketing Manager
For our client, a big American software company, the largest software producer in the world, with over 90.000 employees in more than 100 countries, we are looking for a Product Marketing Manager.
The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions, and customer campaign feedback to the business;
The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities;
The various messages need to be very well aligned, using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Client CPE (Customer & Partner Experience) ;
Create marketing plans and campaign investment decisions, including targeting, for product marketingowned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities;
Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary;
Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers, and pre-sales customer scenarios with Business Value Programs;
Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (ToCustomer and To/thru-Partner), and integrate with all subsidiary marketing activities ;
Drive seller usage of Business Value Programs and software tools to bring high value scenarios to life ;
Develop local customer evidence partnering with field and partners ;
Ensure 100% of customers are in FastTrack ;
Leverage local marketing funds for usage campaigns in SMC and Enterprise.
Bachelor’s Degree (B.S./B.A.) or equivalent experience required, relevant fields of study include: Marketing, Business, Computer Science;
3-5 years related experience in core marketing communications functions;
Understanding or experience with cloud technologies is a must;
Evangelist and subject matter expert for product;
Deep customer focus and understanding;
Strong analytical skills;
Fluent English and Romanian are required .