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Marketing Director
Company description
For our client, a well-known company in the entertainment industry, we are looking for a Marketing Director who will be responsible for Romania, Bulgaria, Hungary, and Israel.
Description
The Marketing Director will lead marketing strategy, team development, and commercial execution across Romania, Bulgaria, Hungary, and Israel. This role requires a balance of senior regional leadership and hands-on execution. The successful candidate will align local market priorities with global brand objectives, optimize marketing budgets, drive retail growth, and foster a high-performing, collaborative team culture across all four territories.
Leading, coaching and developing Marketing Managers across all four assigned markets;
Utilizing data, customer insights and commercial performance metrics to identify growth opportunities by establishing a high-performing culture focused on commercial results, collaboration, and continuous improvement;
Holding regular performance and development conversations, mapping out succession plans, and setting clear objectives, by establishing and monitoring clear performance KPIs for each territory, holding teams accountable for delivery;
Providing direct leadership and support to the Romanian marketing function through the local team manager;
Owning marketing performance and budget allocation across the four territories;
Implementing a single, unified marketing strategy that aligns with the global brand objectives;
Partnering closely with Finance on budgeting, forecasting, and investment decisions;
Acting as an active member of the Romanian marketing team, personally driving projects from brief to post-campaign evaluation;
Working directly with local distributors, agencies, and internal stakeholders to ensure campaigns are executed on time and to brand standards;
Optimizing customer loyalty, membership, or subscription propositions to drive visit frequency, engagement, and retention;
Working with the international media agency to maximize the return on campaign-based performance marketing and sync marketing initiatives with product launches, pricing strategies, promotions, and merchandising.
Requirements
Significant marketing leadership experience within a consumer-facing, multi-site, entertainment, retail, hospitality, leisure, or subscription organization;
Considerable experience leading people and managing multiple teams, markets, or international territories;
Clear experience owning budgets and P&Ls, with a proven track record of delivering revenue growth;
Experience developing and executing loyalty, membership, or subscription initiatives;
Strong digital acquisition experience with the ability to analyze, challenge, and optimize digital campaigns;
Proven ability to develop strategic plans, implement multi-market strategies, scale campaigns, and remain hands-on in execution;
Familiarity with customer service and insight platforms to improve business performance;
Fluent English is essential;
Willingness to travel internationally every month.
