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Lead Generation & Discovery Specialist
Company description
For our client, one of the biggest innovators in delivering offline digital education solutions globally, we are looking for a Lead Generation & Discovery Specialist .
Description
Identify, plan, and participate in relevant international trade shows and conferences to generate new leads;
Represent the company at events and initiate conversations with potential clients;
Proactively generate leads and ensure effective lead capture during events;
Coordinate event participation;
Conduct proactive follow-ups with leads to schedule discovery calls;
Assess and prioritize leads based on relevance and potential;
Organize and lead discovery calls to identify client needs;
Rigorously qualify opportunities and handover well-qualified leads to the sales team;
Accurately document all interactions and opportunities in the CRM;
Collaborate with internal teams to ensure smooth handover and continuous improvement of the sales process;
Identify new event opportunities and contribute to pipeline growth;
Occasionally support additional sales & marketing activities and provide feedback to optimize processes.
Requirements
Minimum 2 years of experience in B2B sales / business development / SDR roles;
Experience in lead generation in event or trade show environments;
Discovery calls and opportunity qualification;
Ability to confidently engage with senior stakeholders in international environments;
Strong capability to lead structured qualification conversations and deeply understand client needs;
Fluent English (spoken and written);
Excellent communication and follow-up skills;
Experience working with a CRM system and strong discipline in activity tracking;
Willingness to travel frequently internationally;
Strong organizational skills, autonomy, and proactive mindset.
