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Festival Specialist
Company description
For our client, one of the world's leading companies in the food and beverage industry, operating in over 170 countries, we are looking for a Festival Specialist.
Description
Representing the brand culture and acting as an ambassador within the team and the On Premise network;
Maintaining premium brand image standards and promoting a proactive, hands-on approach;
Developing and implementing local event marketing strategies in line with international guidelines;
Managing event resources, point-of-sale materials, logistics and external partners;
Monitoring event performance, identifying new business opportunities and building relationships with key industry stakeholders;
Collaborating with internal marketing teams and the national On Premise team;
Identifying new event partnerships and opportunities to increase brand presence and product availability;
Developing and implementing consumer activations and adapting national campaigns to the local events landscape;
Training On Premise teams to ensure effective implementation of marketing initiatives;
Planning and delivering local brand events and consumer experiences;
Adapting global event concepts and assets to the local market;
Collaborating with marketing and media teams to maximize event impact and reach.
Requirements
Minimum 3 years of experience in sales and/or consumer event management;
In-depth knowledge of the On Premise channel and event marketing;
Strong understanding of the festival and events industry;
Experience in HoReCa, event management or trade marketing;
Established network of contacts within the festival and events industry;
Excellent planning and project management skills, strong negotiation skills, ability to work effectively in a team, creativity, excellent communication, presentation and training skills;
Flexibility to work evenings and weekends and travel to events;
Driving licence.
