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Digital Marketing Specialist
Company description
For our client, a major global agricultural company devoted to products for seeds and crop protection, we are searching for a Digital Marketing Specialist
Description
Developing and executing integrated digital marketing campaigns aligned with business objectives;
Supporting product launches, promotional campaigns and seasonal marketing initiatives;
Creating and managing digital content calendars for key brands and business priorities;
Coordinating campaigns across social media, websites, email marketing and digital advertising platforms;
Developing engaging content for: Social Media (Facebook, LinkedIn, YouTube, Instagram, TikTok); Email Marketing; Digital Newsletters; Websites and Landing Pages; Online Events and Webinars
Monitoring and optimizing campaign performance using digital analytics tools;
Collaborating with marketing, technical and commercial teams to transform complex agronomic topics into compelling customer stories and to convert digital leads into business opportunities;
Supporting lead generation programs, managing digital customer journeys and customer acquisition campaigns;
Tracking KPIs including: engagement, reach, lead generation, conversion rates and ROI and generating actionable insights and recommendations to improve marketing effectiveness;
Supporting SEO and SEM initiatives to increase online reach and brand awareness.
Requirements
Bachelor's degree in Marketing, Business, Communications or related field;
Minimum 2 years of experience in Digital Marketing, Content Marketing or Marketing Communications;
Experience in agriculture, agribusiness or B2B marketing is considered and advantage;
Experience in managing digital campaigns from planning through execution and reporting;
Strong understanding of social media platforms and digital advertising;
Knowledge and experience with: Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Email Marketing Platforms, CRM Systems, SEO/SEM fundamentals, Marketing Automation tools; Microsoft Office;
Strong analytical mindset;
Creativity and storytelling skills;
Very good level of English.
