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Digital Marketing Specialist
Company description
For our client, an international manufacturer of beauty and personal care products, we are looking for a Digital Marketing Specialist.
Description
Managing all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of the digital strategies;
Creating visual concepts for promotional activities;
Editing video and static images for digital platforms (Canva, CapCut);
Managing the digital marketing calendar;
Maintaining the online presence and reputation of the company;
Tracking digital marketing performance;
Creating and updating digital marketing reports;
Building and executing digital media campaigns through competitive research, platform determination, benchmarking, messaging and audience identification;
Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action;
Setting up and optimizing company pages within each platform to increase the visibility of company’s social content.
Requirements
Bachelor’s Degree in Marketing or a reated field;
Minimum of 2 years' experience as a Digital Marketing Specialist or in a similar role;
Experience with digital marketing automation software;
Experience with Google Ads, META Ads, TikTok Ads and Google Analytics;
Fluency in English;
Knowledge of web publishing;
Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills;
Knowledge of online marketing and good understanding of major marketing channels.
