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PPC Specialist
Descriere Companie
For our client, one of the most dynamic online marketing agencies, we are looking for a PPC Specialist.
Descriere
Creating, running, and optimizing the following types of campaigns for clients from different industries: Google Ads (Search, GDN, video, remarketing, Dynamic Display), Facebook Ads (page likes, post engagement, website clicks, conversions, messenger, remarketing), LinkedIn, Waze;
Analyzing data, improving campaign performance, and providing a variety of custom, weekly and monthly reports;
Writing promotional texts for Facebook/Google AdWords campaigns;
Using all the specific tools to each platform to achieve performance for each customer;
Monitoring and optimization of advertising campaigns in real-time;
Ensuring permanent analysis of the results and making proposals for changes given their optimization;
Monitoring the interaction with the visitors of the sites or social media pages from the portfolio;
Proposing new ideas to improve customer campaigns;
Researching the field of each customer to create the most targeted campaigns;
Analyzing the SEO point of view of the customer's websites and improving keywords.
Cerințe
Minimum 2 years of experience in creating campaigns, preferably in an agency;
Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms;
Knowledge of Google Analytics, Google Tag Manager, and data interpretation;
Knowledge of terms such as ROI, ROAS, CPA, CPC, and CPM;
Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly;
Strong attention to detail and ability to manage multiple campaigns simultaneously;
Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
