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Brand Manager
Descriere Companie
For our client, a company specializing in producing and distributing a variety of dairy products, we are looking for a Brand Manager.
Descriere
Contribute to the development of brand strategies and plans in alignment with overall business objectives;
Contribute to the market research process to identify consumer insights, market trends, and competitor analysis;
Collaborate with media and creative agencies to plan and implement communication campaigns, including advertising, promotions, and digital marketing initiatives;
Manage all social media activities to ensure consistent brand messaging and create engaging content to increase brand visibility and drive consumer engagement;
Plan and coordinate brand events, such as product launches, tastings, and community initiatives;
Develop and implement digital marketing strategies and data collection campaigns;
Support the development and implementation of brand communication materials across various channels;
Collaborate with cross-functional teams to manage product launches, portfolio optimization, and ensure seamless implementation of marketing plans;
Monitor and analyze brand performance metrics, providing recommendations for improvements;
Plan, monitor and manage marketing budgets, ensuring effective allocation of resources and timelines for brand projects and campaigns;
Maintain a deep understanding of the dairy industry and stay up-to-date with market trends.
Cerințe
+3 years of experience in a similar role (brand management, marketing, or digital marketing), preferably in FMCG industry;
Bachelor's degree in Marketing, Communication, or a related field;
Fluency in English;
Proficiency in Microsoft Office Suite;
Strong analytical skills with the ability to interpret data and make data-driven decisions;
Expertise in planning and executing successful marketing events;
Knowledge of digital marketing strategies and tools.
