{"id":4497,"date":"2015-03-16T20:22:05","date_gmt":"2015-03-16T18:22:05","guid":{"rendered":"http:\/\/www.lugerarepublic.ro\/blog\/?p=4497"},"modified":"2025-07-11T16:22:35","modified_gmt":"2025-07-11T13:22:35","slug":"mai-destept-pe-internet","status":"publish","type":"post","link":"https:\/\/www.lugera.ro\/blog\/mai-destept-pe-internet\/","title":{"rendered":"Mai destept pe internet"},"content":{"rendered":"

\u00centr-un articol anterior<\/a> vorbeam despre valoarea adaugata in servicii, experienta clientului si importanta detaliilor care transforma o simpla tranzactie intr-o alegere memorabila.<\/p>\n

Iata acum raspunsul lui Erik, care aduce o perspectiva directa, onesta si extrem de relevanta despre schimbarile prin care a trecut Londra si despre cum aceste transformari influenteaza felul in care intelegem vanzarea, diferentierea si adaptarea la piata actuala.<\/p>\n

Draga Gerard,<\/strong><\/em><\/p>\n

Timp de 25 de ani am tot calatorit la Londra si, de fiecare data, uram asta. Cand aterizai pe Heathrow, mergeai catre iesire pe acelasi covor de plus \u2013 acelasi pe care il gaseai si la toaletele de la hotel. Londra intreaga era batranicioasa si murdara.<\/em><\/p>\n

S-a schimbat, insa, complet. Este uimitor si nu inceteaza sa ma uimeasca atunci cand, peste tot, esti servit de tineri europeni atrasi aici de acest oras cosmopolit. Peste tot, in cele mai importante orase europene, vezi cum centrul este acaparat efectiv de turisti. In Warmoesstraat, in Amsterdam, in locul unde in urma cu douazeci de ani nu vedeai decat narcomani, acum nu mai ai loc de turisti. Intr-o perioada scurta de timp s-au cheltuit o multime de bani.<\/em><\/p>\n

In Londra ai, de asemenea, aproape un milion de tineri de alte nationalitati care lucreaza in sectorul financiar. Si acestia au o multime de bani de cheltuit \u2013 si o fac adesea pentru a se relaxa dupa orele prelungite de program. Acesta este motivul pentru care Londra este in continuu freamat.<\/em><\/p>\n

Si oriunde mergi in Londra, vezi noi si noi initiative in zona aceasta a relaxarii, dupa cum tu insuti mentionai. Concept, decoruri, servicii \u2013 totul este consistent. Ai numit aceasta \u201eun nou mod de a vinde.\u201d Ar trebui sa adaugam, insa, ca pana la un anumit nivel, aceste noi vanzari sunt controlate prin internet. Unul sau mai multe review-uri nefavorabile si clientii dau click catre urmatorul restaurant sau cafenea. Vacantele sunt si ele organizate de acasa, via online, asa ca review-urile pozitive fac diferenta.<\/em><\/p>\n

Lumea este mai mica datorita internetului si, astfel, clientii isi pot selecta mai usor serviciile. Acesta este un motiv in plus pentru care trebuie sa fii cel mai bun in furnizarea serviciilor tale.<\/em><\/p>\n

Lucrezi in zona de business si mai putin in retail. Si spui ca in 2015 iti doresti sa te concentrezi pe acest \u201enou mod de a vinde.\u201d Cum planuiesti sa creezi aceasta piata, fara a te folosi de vechile tehnici de vanzare?<\/em><\/p>\n

Oamenii pot face extrem de multe comparatii, insa pe piata de business nu exista aceasta posibilitate. Cum te gasesc atunci? Si cum te pot alege pentru ca au aflat ca tu furnizezi cel mai bun serviciu? In ceea ce ne priveste, lucrul acesta este facut prin referinte. Dar daca vrei sa accelerezi ritmul in care obtii noi clienti, trebuie sa vii cu ceva suplimentar.<\/em><\/p>\n

Probabil ca acest lucru poate fi obtinut si via internet, insa folosindu-l intr-un mod diferit. Pe langa metodele obisnuite \u2013 cum ar fi, spre exemplu, generarea de stiri, transmiterea de newslettere sau mesaje electronice, precum si organizarea de webinarii \u2013 nu am gasit inca Sfantul Graal al acestui domeniu.<\/em><\/p>\n

Sunt curios, insa, sa vad cu ce idei vei veni in 2015 pentru acest nou \u201emod de a vinde.\u201d Ar fi grozav sa gasesti o idee originala pe care sa o pot aplica la randul meu!<\/em><\/p>\n

Salutari,
Erik<\/strong><\/em><\/p>\n

Punctul de vedere al lui Erik completeaza perfect ideea noastra despre cum s-au schimbat asteptarile clientilor si felul in care trebuie sa evolueze organizatiile. Dincolo de marketing, review-uri sau tehnologie, ramane esential ceea ce livrezi si cum o faci. Asta construieste loialitate, reputatie si succes sustenabil.<\/p>\n

 <\/p>\n

Monica Dona<\/p>\n

Sursa foto: shutterstock.com<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00centr-un articol anterior vorbeam despre valoarea adaugata in servicii, experienta clientului si importanta detaliilor care transforma o simpla tranzactie intr-o alegere memorabila. 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